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Our news and insights
See allA guide to the top education publications
Here's everything you need to know about pitching to top education publications and reaching teachers, school leaders, and policymakers.
How to build a video distribution strategy that works: the ultimate guide
EVERYTHING you need to know to get your video in front of the right audience.
GPT-4.5 enters the ring
Our language team compared GPT-4o with GPT-4.5 to find out which is best at writing.
How to build AI into your tone of voice programme
Learn how AI can help you audit content, shape clearer guidelines, and keep your voice consistent — every single time.
What can season 3 of The White Lotus teach us about B2B comms?
Luxury resorts, scandals, and media meltdowns — three PR lessons B2B brands can learn from season 3 of HBO’s hit series The White Lotus.
Our resources
See allTone of voice in the time of AI
Learn how to build AI into your tone of voice programme, directly from brand experts.
AI use cases for marketers: Content gap analysis
This use case is about how to use AI to help with content gap analysis.
Ranking AI models for marketing teams (so you don’t have to)
Want to know which AI model’s best to help you create a particular type of marketing content?